I’m Sue Coles – a designer with a passion for bridging the gap between humans and technology, in order to simplify complexities and create outcomes where empathy meets beautiful design.
Selected work
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LENDI (Aussie Home Loans)
How I increased broker and customer satisfaction by optimising a simple tool.
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Jaguar Land Rover
Enhancing the post-purchase experience to increase brand loyalty.
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WSP
Creating a brand new product as the sole designer within a start up environment.
What do I do?
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I encompass the end-to-end journey, linking outcomes to user & business needs through Research, Workshop Facilitation, Prototyping, Testing and Iteration. I have a passion for human design and the psychology of design.
People inform design, designs inform people – It’s a symbiotic relationship. -
My design roots of Visual Communication ignited my first fire of passion for UI design. From grid structure to typography, iconography and design systems, the fire is burning strong!
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There’s nothing more that I love than creating a Brand World. That ecosystem, the Universe that is you and your brand. I work with brand strategy, conceptualisation, brand execution and guidelines.
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Supporting and providing guidance within and outside of the design world is something that rewards me greatly.
I offer mentoring around portfolios, interviews and the symbiosis of spirituality, connection and design.
